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Potato Squad Cool Vegetarian Team shirt .besteestores This deeper conversation has led to a number of carefully considered side-lines for Batsheva as a brand over the but I will buy this shirt and I will love this past nine months—from hair clips made with deadstock fabrics, to a series of charming cooking aprons—and now, Hay is taking this one step further with her first foray into brick-and-mortar retail outside of a handful of previous pop-up stores. (For the time being, the store is planned as a pop-up, but if all runs smoothly, Hay is open to making it a longer-term venture.) It might seem an unlikely time to take the plunge, but for Hay, it felt strangely fated. “We were in negotiations on a lease for this space pre-COVID, and then everything quickly fell apart,” Hay says from her new store in Downtown Manhattan, where she’s adding the final touches to the space. “But over this year I’ve done a lot of fine-tuning and developing the business, and responding to what I literally see customers wanting—oven mitts, house dresses, and all the rest. And because these things are so personal, and I don’t sell them in any mass retail environment, people want to see them in person.”
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Potato Squad Cool Vegetarian Team shirt .besteestores It also makes sense in light of the but I will buy this shirt and I will love this convincing arguments for the viability of in-person retail she shared with Vogue earlier this year—on the basis of drops in rent costs for retail spaces across New York, alongside the essential need for a sense of community so many are feeling. “A lot of what’s for sale will be made in real-time and locally, so there’ll just be little gems there,” Hay adds. “I really do like making things that just don’t fit the cycle, and this creates a place where people can just discover them.” Clearly, there is a carefully-considered method to what might initially seem—on the surface, anyway—Hay’s apparent madness at setting up shop during such a tumultuous time for retail more broadly.
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