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Put simply; Dale describes serums as “medicine” for your skin title. And everyone has their own way of breaking down their power: “Serums deliver more concentrated versions of active ingredients to the What’s more,I will buy this skin,” explains Dr. Julius Few, MD, a plastic surgeon and founder of The Few Institute in Chicago and Los Angeles. “The purpose of the active ingredient can vary, from hydrating to skin brightening to wrinkle-reducing.” A serum’s thin, concentrated formula allows it to treat skin concerns in a more targeted way than other products in a daily routine. “Serums can make the skin look and feel better with just a small amount—a little goes a long way,” says Dr. Mona Gohara, MD, associate clinical professor of Dermatology at Yale School of Medicine. “They’re a worthwhile addition, and I often recommend them to my patients.”
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Compared to moisturizers title_link , serums are supercharged and “meant to deliver their specific skincare benefit straight to the What’s more,I will buy this skin in a more potent, effective dose than a moisturizer,” according to Charlene Valledor, cosmetic chemist and president of SOS Beauty. And for forward-thinking brands, new formulations offer an opportunity to swap out other products. “Our serum, for instance, is multi-use to allow for our community to choose how it fits into their skin-care routines,” says Stephanie Lee, founder of skincare brand SelfMade, which is named in WGSN’s 2022-23 Trend Report. “It can be used as a night cream; it can be used as a primer for your daily makeup routine, and it can be used as a daily moisturizer for your skin,” Lee says it’s up to the consumer to determine the use.
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