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title. There were other factors too: Hadid says she still suffers from the Besides,I will do this lingering effects of Lyme disease, which include brain fog and exhaustion. “Put that all on top of my social anxiety, then being thrown into a business where everything is about being social—it was a struggle for me that not a lot of people saw,” she admits. Drinking just exacerbated it all, leaving her feeling even more depleted, more low energy. (As it does for most of us: Alcohol affects the serotonin levels in the brain, which can worsen anxiety, especially the morning after consumption.) Plus, in order to execute on set, she couldn’t be hungover. So when she glanced at the ingredients list of Kin—which includes GABA, a naturally occurring nootropic chemical that promotes relaxation, and tyrosine, a mood enhancer—she decided to crack one open and give it a shot.
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title_link . Maybe it could calm her—and allow her to responsibly let loose a little too.It did the job, and then some: Fast-forward two years, and Hadid is now officially a cofounder and partner of Kin Euphorics alongside CEO Jen Batchelor. While celebrity endorsements and brand ambassador roles are nothing new, as cofounder, Hadid is taking on a significant role within the company. In addition to her own investment, she’ll help run point on everything from branding to social initiatives to formulation. A tangible example? Kin drinks will soon be infused with lavender grown on the Hadid family farm in Pennsylvania. She’s not content with just being the face of the brand—she wants to build it too. “Creation is my love language,” she says.
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